EXCLUSIVE: Inès de La Fressange And Leigh Lezark On Shopping At Karl's Chanel Supermarket

06 March 2014 by

Ines de la Fressange, fashion designer Karl Lagerfeld and model Baptiste Giabiconi pose after the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France. (Photo by Bertrand Rindoff Petroff/Getty Images)

Ines de la Fressange on aisle No.5 (Getty)

The fash-pack went wild in the aisles at Chanel's spectacular show this week, tempted by delights not only on the catwalk but also displayed in the supermarket set. Although guests weren't strictly allowed to take any of the chic products - there was everything from 'Coco' chocolate to double-C'd hammers - that didn't stop editors and A-listers grabbing the goods. There was a genuine fist fight over the Mademoiselle doormats and many ladies were spotted sucking on Chanel sweets as they left the Grand Palais. 

One lady who was eager to give the products a try was Inès de La Fressange. The French fancy has long been part of Karl's crew and has graced many a catwalk in her modelling days, so surely she'd be given free rein of the fabulous supermarché? 'I want the iron storage boxes with red and white crosses on,' she told Grazia Daily when we met her at the fromage stall. 'I don't know what they're meant to be for, but I would find things to put in them. They are absolutely gorgeous.' 

In fact, Inès is convinced all supermarket packaging should be so chic. 'Why don’t they do beautiful things like this? It’s easy and it would transform our lives into something much more fun.' Over to you, Tescos. Although, perhaps this is what Monsieur Lagerfeld thinks the real world is actually like? 'Yes, maybe Karl is not that used to going to supermarkets!' laughs Inès.

Ines de la Fressange, fashion designer Karl Lagerfeld and model Baptiste Giabiconi pose after the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France. (Photo by Bertrand Rindoff Petroff/Getty Images)

Ines de la Fressange, Karl Lagerfeld and Baptiste Giabiconi browse the Chanel aisles (Getty)

Speaking of Karl, the fashion star reveals that the designer is all about having fun. 'He works very seriously, but he's always the one to have fun and make jokes,' Inès tells us. 'He has so much imagination, it’s impossible to spend a day with Karl and not giggle like teenagers. People don’t expect that from him because you see him with white hair and black glasses, but he really likes jokes - and even stupid jokes. He doesn’t want to get bored and he doesn’t want to be boring.' Mission accomplished!

Inès says that it is this same fun-loving appeal that makes Cara Delevingne so endearing - and such a perfect part of Karl's masterplan. 'She has personality and she’s not afraid to make funny faces,' says the 56-year-old. 'Her elegance is in not being stiff and boring. My daughter is 14 and she just loves Cara. All the young girls want to look like her because she is the way people should be today; full of lightness and no pretention.' We couldn't agree more.

Leigh Lezark chanel

Leigh Lezark grabs some milk before cosying up to Rihanna (Getty)

Leigh Lezark was another guest eager to do some looting. 'People are tearing the place apart,' the model-slash-DJ giggled as she snuck a bag of bon bons under her blouse. As for the collection itself, Leigh agrees that Karl can do no wrong. 'I loved the high top trainers, which carried over from the couture show and they had headphones for the first time which, being a DJ, is the coolest thing ever.' Karl certainly has his finger on the pulse, as evidenced by a pop-tastic soundtrack of Rihanna and Lady Gaga. 'I’ve worked with him for several years and he has an endless amount of knowledge of music, of art, of fashion,' says Leigh. 'He’s so fun and down to earth so everybody gets treated the same.' 

For more proof of Karl's wonderfulness, watch our insider video from the Chanel show below...

GALLERY>> Inside The Chanel Supermarket

Chanel does Cola!

© Instagram/SamMcKnight1

Ready for pancake day!

Hamish Bowles gets tempted by the jambon

The best water in town

Grazia's Digital Editor Jessica Vince does her weekly shop

Keira + hubby

© Instagram/AnnaDelloRusso
© Instagram/KarlLagerfeld

We grab a chat with Karl post-show to talk 'sneaker-boots' and Choupette.

© Instagram/Grazia_live

We see you Rihanna

© Instagram/Grazia_live

The resplendent Keira Knightley congratulates Karl Lagerfeld post-show

© Twitter/Ines de la Fressange
© Twitter/Ines de la Fressange
© Twitter/Ines de la Fressange
© Instagram/themisshapes

Clean up on aisle 3!

© Instagram/MiraDuma
© Instagram/MiraDuma

FROW-ers going wild in the aisles at Chanel

The ultimate doormat

© Instagram/KendallJenner

Kendell Jenner backstage at Chanel messing with Natalie Westling

Chanel rubber gloves. We repeat, Chanel rubber gloves.

Cara Delevingne shared this snap from the Chanel show

© Instagram/AnnaDelloRusso

Anna Dello Russo looting at Chanel

© Instagram/AnnaDelloRusso

Anna Dello Russo can even make a trolley look chic

Chanel model hair post show

© SamMcknight1

Cara and Lindsey backstage!

© SamMcknight1

Close up of the Chanel braids

© SamMcknight1

Cara swishing her Chanel pony

© SamMcknight1

#selfie

© SamMcknight1

The model line up pre-show

So that's our Waitrose outfit sorted

It Trainer alert!!!

Now you don't get those baskets in Tesco...

Shrink-wrapped Chanel 2.55 anyone?

© Instagram/Grazia_live

Cara Delevingne shops the Chanel supermarket

© Instagram/Grazia_live

Supermarket chic

© Instagram/Grazia_live

Chic at the supermarket

© Instagram/Grazia_live

CHANEL SPAGHETTI!

© Instagram/Grazia_live

Grazia's Charlie Miller ready for her Chanel supermarket sweep

© Jimshi809

Fall's must-have Chanel bag: a metal grocery basket trimmed in leather interlaced gold chain links!!!

© BryanBoy

Rihanna and Bryan Boy catch up on the front row

© Instagram./KEGrand

It's not just ketchup, it's CHANEL ketchup

© Instagram/Grazia_live

Kendall Jenner has made her Chanel catwalk debut. Result!

© Instagram/Grazia_live

Melanie Griffith is in the Chanel house

Jambon Cambon!

Hi there Bad Gal RiRi!

It's going to quite the maze for the models

Karl has created THE most instagrammable shop on the planet

Working at a Chanel supermarket? Not so shoddy

How can we ever shop at Sainsbury's again?!

Most asked question: 'can we actually take anything?!' Answer: no. Not yet at least. But we're heading straight for the fromage post-show

© Instagram/Grazia_live

Michelle Rodriguez is here to support Cara

Chanel EGGS!

© Instagram/Grazia_live

Anyone for Chanel coffee?

© Instagram/Grazia_live

Welcome to the Chanel Shopping Centre! The Grand Palais has been transformed into the chicest supermarket for today's show #PFW #grazia360

© Instagram/Grazia_live

Does this mean a legumes-tastic collection?!

© Instagram/Grazia_live

A spot of shopping pre-Chanel show? How handy!

© Instagram/Grazia_live

Definitely chicer than Tescos

© Instagram/Grazia_live

And the seats? Supermarket boxes, natch

© Instagram/Grazia_live

Karl does Bon bons!

© Instagram/Grazia_live

Anyone for a game of Supermarket Sweep? (and does that make Karl Lagerfeld Dale Winton?)

© Instagram/Grazia_live

Umm, chainsaw anyone?

© Instagram/SamMcknight1

Genius!

© Instagram/SamMcknight1

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