Cameron Diaz Dishes On New Footwear Line For Pour La Victoire

03 February 2014 by

Fresh from transforming our diets with The Body Book, Cameron Diaz is following in the footsteps of Cheryl Cole and Sarah Jessica Parker by launching a shoe collection.  

The actress, 41, is set to bring her chic California style to our footwear wardrobes via a Fall 2014 line for brand Pour La Victoire. Featuring heels and boots, the collection will be available at ShopStyle with prices ranging between £150 and £300.

Cammie became artistic director of parent company PLV last summer and tells Women's Wear Daily she's been trying to "refine" and "pare down" the brand's shoes, adding an air of sophistication.

"When I first came to PLV, I saw the potential in it because it was a brand that didn’t really have its own identity," she says. "It was a little bit all over the place. I looked at it as an opportunity to help create that."

Considering comfort as well as style, she's added sexy ankle straps to designs as well as lower heels.  

"For both Charlie’s Angels movies, we wore heels, ran in heels, did kung fu in heels." she says. "We weren’t pretending. Heel function is a very important thing for me."

Cameron Diaz

[Rex]

It's no surprise Cameron's passionate about her new project. She's loved pretty pumps from a young age, buying her first pair of heels from a yard sale when she was just 11.

"I bought this little pair of inch-and-a-half heels. It was the 1980s mind you — they were pointy toe and had a cuff that came down," she says. "I was obsessed with them and I wore them to school one day. I got sent home because I was wearing heels and I had eyeliner on."

Despite her busy filming schedule for movie 'Annie', Cameron's been very involved with the new collection. As well as offering design ideas and keeping an eye on Jessica Hart's ad campaign shoots from behind the scenes, there are hints she could also be offering commentary on the collection on PLV’s website.

"I don’t want girls to aspire to be me. That’s not what this brand is about. It’s not about wearing a shoe I would wear," she says. “I want them to see themselves in this shoe.”


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