We’ve had several summers of celebrity fashion flashing – from midriffs to side boob, but for 2014 the erogenous zone du jour has migrated to the derrière with a host of cheek revealing gowns gracing Tinseltown’s red carpets.
It should perhaps be little surprise that the posterior has come into the pictures – after all, this is the year that the #belfie (bum selfie, keep up) came into its own.
Rihanna's Bum Revealing Met Ball After-Party Dress, credit: Getty
Making the case for the appeal of the look this week was Rihanna whose post-Met Ball gilt gown disclosed a whole lot of top bum - accessorised further with a low-lying belly chain. Sporting the risque look for her after party at New York's Up & Down nightclub, Riri revealed her toned tushy to the paparazzi.
2014 is the Year of the #Belfie, Left: Kim Kardashian, Right: Rihanna
However, Ms Fenty isn't the first A-lister to show of her bottom on the red carpet - and plenty of leading ladies have played with displaying serious back acreage. And who could forget Alexander McQueen's subversive 'bumster' trousers showcased on the catwalk back in 1996?
The question, however is - will it ever be appropriate to show your bottom cheeks outside of the bedroom? There's no doubt that Rihanna looks sizzling, but her hyper-sexualised, verging on pornified public image isn't exactly suitable for a Friday night on the tiles. Ditto any dating or professional situation. While the look is certainly taboo-breaking, in real life this level of nakedness is only ever going to attract the wrong attention. Our advice? Avoid at all costs.