Image courtesy of www.standard.co.uk
It wouldn't be summer without an ice cream truck or two, but Henry Holland is set to take the tradition one step further. No, the designer hasn't turned his hand to serving frozen delights - he's the proud owner of his first ever (roving) store in the shape of an actual ice cream van. Forget Ice T, Henry Holland is all about the Ice Tee *guffaw*
Now open for business, Mr Quiffy will be taking the UK by storm in the super-cool House of Holland truck. It'll be travelling to high streets up and down the country for the month of August, but rather than serving sweet treats, it'll be stocked with new and exclusive pieces also available on the new look ecommerce site, www.houseofholland.co.uk. And they say fashion is flakey.
So what exactly can we expect from inside Henry's truck? Well, the designer has whipped up another tasty summer collection featuring those signature polka dots as well as candy stripes and acid brights on headwear, accessories, jewellery AND eyewear.
You can also get a first peek at the House of Holland for New Era caps - a limited run of two exclusive Mr Quiffy styles in collaboration with the best selling street wear headgear brand. What's more, we can expect new exclusive colours of the best selling On A Promise eyewear following on from the success of the eyewear collaboration in 2012. HOH have also called on the talents of graphic design duo Craig and Karl to create Mr and Mrs Quiffy characters across tees, shorts and jewellery, plus the most spotted iPhone case on the front row has had a reworking into the collection's palette and print.
What more could you possibly ask for? Except for a Cornetto perhaps. See the schedule below to keep track of the super-cool HOH truck and check out www.houseofholland.co.uk for the latest updates.
2nd – Piazza – Covent Garden
3rd – Piazza
8th – 10th – Carnaby St
15th – 17th – Monmouth St, Seven Dials
29th - 31st – Spitalfields
7th – Manchester
14th – House of Holland LFW Show Venue
21st – 22nd – London Fashion Weekend, Somerset House