17 February 2013 by

House of Grazia: Sunday’s Blogging Masterclass & Henry Holland's hair guru Adam Reed chats London Fashion Week

adam reed backstage at henry holland show

We’re onto Day Three of London Fashion Week – and House of Grazia, which sees us opening up the inner workings of the industry at 23 Welbeck Street with Matches Fashion.

Yesterday, we grilled front row regular Harley Viera Newton about how she gets ready for the shows. Short answer: ‘I’m predictable, I love polka dots, leopard and stripes. My uniform is vintage mini-skirts and boots,’ she told us. We also got the low-down from St Tropez experts Jules Heptonstall and Michaella Bolder on how to perfect that catwalk tan at home.  

So what’s up for today? Well, first up some of the biggest names in fashion blogging - Reem from FiveFiveFabulous, Sandra from 5InchAndUp & Lula from HerselfMagazine tell us how to get yourself an online audience and make your blog stand out in a crowded market place. And one of our favourite London Fashion Week hairstylists Adam Reed from Percy & Reed (above) pops in to tell us what it's like to work backstage with Henry Holland to create some stunning looks for his show. 

The house is looking especially beautiful all week thanks to the amaaah-zing handiwork of florist Timothy Dunn and our ears have been entertained all day long by fabulously fashionable playlist from Nathan G Wilkins, a fashion week insider who makes playlists of the likes of GILES and Miu Miu when he's not mixing it up for Grazia! 

Stay tuned to Twitter, instagram and of course Grazia Daily for all the HOUSE OF GRAZIA at Matches Fashion news! 

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