Three cheers (one each) and congratulations to three of Grazia’s favourite designers and our highlights of London Fashion Week, Holly Fulton, David Koma and Michael Van der Ham!
The three womenswear designers have been awarded Fashion Forward support sponsored by eBay Fashion and supported by Mayor of London for two consecutive seasons from AW13 by The British Fashion Council.
This means that as well as a bit more hype and excitement pre-fashion week for the trio, (and more importantly), they will receive ongoing business support for two seasons to help build their brands on the global fashion scene. As the people at the BFC explained;
‘Fashion Forward was first established in 2009 to help provide funding to talented emerging British designers to show and develop their businesses in London. To be eligible, designers will either have progressed through NEWGEN or be at a similar stage in their business.
‘London Fashion Week is the most creative and dynamic event on the international fashion calendar promoting established and emerging British design talent to a global audience.’
Fashion Forward is a key BFC initiative to promote developing design talent. The award provides the winner with a monetary prize to assist in showing their collection as well as access to business support provided by the BFC.
Fashion Forward applicants are judged by a panel of key industry representatives including Caroline Rush, Chief Executive, BFC; Melanie Smallwood, Head of eBay Fashion; Sarah Mower MBE; as well as friend of Grazia and fashion super star, Paula Reed of Harvey Nichols.
Well done to Holly, David and Michael and we can’t wait to see the shows!
Now watch the video to find out more: