That Henry Holland certainly has an (ahem) eye for a model muse! For his first eyewear collection he bagged Australian underground hip-hop sensation Iggy Azalea, shot against an azure sky backdrop and the second time around he stuck to the music theme, teaming up with rocker Ioanna Gika from the band Io Echo. The crimp haired star's campaign for HoH had a far more vintage vibe, with the shoot taking place in a retro furnished house, to complement the designer's Autumn Winter 2013 collection, which was presented on a '70s carpet covered catwalk.
For his third sunnies collection, Henry has turned to model, actress and 'It' girl, Adwoa Aboah, who showcases the range of new colours, shapes and lenses. The close up shots accentuate the London beauty's gorgeous freckles, as the House of Holland prints and colours pop against plain backdrops.
Henry revealed: "This season I wanted to expand on our current range with some new colourations of our greatest hits to date alongside an injection of new frames, shapes and lenses. We have worked with mirrored lenses for the first time and introduced some more unisex styles for the boys to get involved too!"
Shop the collection now at www.houseofholland.co.uk.