Heart Of Glass, Abs Of Steel! Gisele Bündchen Covers Blondie In H&M Swimwear Campaign

22 April 2014 by

[H&M]

UPDATE: The full video for Gisele's version of Blondie's 'Heart of Glass' has been released on YouTube, it shows the model sporting H&M swimwear as she performs the track on the beach. In an evening scene she wears a visor and cut out swimsuit as she plays with a billowing sheet. She also dons a leopard print two-pieces to perform infront of a mountain of amps. Plus there's 'Bound 2' style running horses and an 'in the studio' scene.

The clip's been released on the same day as fellow H&M campaign-fronter Miranda Kerr's new single 'You're The Boss' - we wonder which model will come out on top? 

1 April 2014

Here I am again... new song with @bobsinclarofficial and @hm, soundtrack for the summer. Out soon, hope you like it! ??????Olha eu de novo... nova música com @bobsinclarofficial e @hm, trilha sonora pro verão. Em breve, espero que vocês gostem!

[H&M Summer 2014]

Gisele Bündchen is joining Miranda Kerr in the all-star line-up, modelling H&M's 2014 lines. The Brazilian model is fronting the brand's 2014 campaigns, appearing in a colourful series of snaps shot, taken on the beach in Costa Rica. The 33-year-old is following in Beyonce's footsteps, modelling H&M's latest swimwear collection, teaming the nonchalent glamour of the '70s Hollywood inspired pieces with glowing make-up, wet hair and tanned limbs. 

She sports a white bandeau two-piece with cute knot detail to stand in front of crashing waves at the seafront, before changing into a chic cut-out one piece for a moody dark shot. 

[H&M Summer 2014]

The model isn't just starring behind the lens. She's also recorded a music video for the campaign, performing Blondie's 'Heart of Glass'. She worked on the cover with French music producer Bob Sinclar and the duo will donate all the royalties from the single to help UNICEFs projects to protect vulnerable children. Released in May, fans will be able to buy the track from iTunes or download it for on the H&M website. 'I never in a million years thought that I would record a song,' said Gisele. 'And to work with a producer like Bob.' 

[H&M Autumn Winter 2013]

It's not the first time Gisele's a H&M campaign veteran, appearing in the brand's Autumn Winter 2013 campaign and their 2011 Spring campaign. She even recorded a charity cover of 'All Day And All Of The Night' by The Kinks while appearing in the brand's ads last year, showing off both her vocal skill and sultry accent.

Miranda Kerr is currently fronting H&M Spring campaign, appearing in a series of pastel-coloured floaty looks in a just-released advert. The short film shows the model sauntering about a swanky pad after getting soaked by a sprinkler. She wastes time taking selfies while her frustrated friend waits outside in a taxi.

It seems the label's showing serious love for Blondie this year as the video is also soundtracked by the band's 'Heart Of Glass'. 

See our favourite H&M campaign stars in the round-up below.

GALLERY >> H&M’s 10 Greatest Campaign Stars

1: Last year David ‘Golden Balls’ Beckham launched his own line of undies, sorry, bodywear with H&M. The black and white ad shots were enough to cause mass hysteria, let alone the TV commercial (the running!) and the silver larger-than-life statue in store. #Ohlordy!

2: Way back in 2007 the original Material Girl Madonna took her styling skills to the high street chain with a collection called M by Madonna. It was a ferociously monochrome collection of tailoring.

3: Lana Del Rey took two turns as an H&M model for Autumn and Winter 2012. She snuggled up in cosy knits, lounged in leather pants and flaunted one of her biggest hairdos to date. She didn’t wear any blue velvet, but she did perform the classic song in a David Lynch-inspired vid campaign.

4: Brazilian super Gisele lent her tanned limbs to a very boho Spring 2011 campaign for H&M.

5: Georgia May Jagger is one of H&M’s latest ladies, playing up to her rock heritage with a beehive and guitar. After starring alongside her model mama Jerry Hall, GMJ is flying solo for Spring 2013.

6: Vanessa Paradis is the face of H&M’s ethical line, the Conscious Collection, for this season. Her fine French features perfectly match the collection’s fairy-like floral prints and ethereal chiffon dresses.

7: Freja Beha and Anja Rubik paired up for Fall 2011’s mod-ish collection campaign.

8: Karen Elson and her sister starred in the same Christmas 2011 campaign as Georgia May and Jerry Hall, but the flame-hired siren has was also H&M’s main girl for Autumn two years earlier.

9: Katy Perry and Rihanna. Yeh, you don’t remember that one do you? But in 2008 the popstrels took part in H&M’s Fashion Against AIDs campaign.

10: Oscar winner Sofia Coppola directed the video campaign for Marni’s haute collaboration last year. Brit actress Imogen Poots was the leading lady, wearing the collection ahead of the A-list likes of Jessica Chastain, Freida Pinto and Drew Barrymore.


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