It’s always a challenge for brands to cast models for their campaigns. Will the chosen face appeal to the fans? Will she make shoppers clamour for the product? What if the model commits a misdemeanour that reflects badly on the campaign? So many issues to contend with. Over at Harvey Nichols, those canny marketers have had a stroke of genius and come up with a trio of striking new campaign stars, each of whom present none of the aforementioned brand risks.
Meet Spud, Pepper and Dozer, three fabulously turned out hounds with something of a penchant for luxury leather. Starring the in ‘The New Breed’ advertising series, the three dogs have been shot snugly swinging inside a piece of new season arm candy. Bringing new meaning to the term 'doggy bags', fashion photographer Miles Aldridge has captured each of the mutts in a fabulous tote.
Spud the British Bulldog is a fan of Phillip Lim’s taxi yellow bag, Dozer the English Bull Terrier prefers a Sophie Hulme classic, while Pepper, the Staffordshire Bull Terrier loves Marc By Marc Jacobs.
Instore you’ll also get some love from man’s best friend with dedicated ‘Doggy-Bag’ packaging has also been created for all purchases made across the Third and Fourth Floors at the Knightsbridge store throughout March. So if you love dogs and bags (and if you don't, what's wrong with you?), get down to Harvey Nichols and check out all the covetable doggy (and lady) bags!