Harley Viera-Newton's Cat Marmite Inspires A Kitty-Cool Range With Diane Von Furstenburg: Watch Out Choupette...

05 November 2013 by


Harley Viera-Newton's cat Marmite has turned muse for Diane Von Furstenburg [@harleyvnewton Instgram]

Harley Viera-Newton’s love for her feline friend, Marmite, is well documented. As a jet-set lady who can count DJ and style influencer and model on her CV, spending time in her New York pad with the jet-black cat in question often grounds Harley’s crazy-busy life. She has stated in in the past that ‘My number-one favourite thing is hanging out at my apartment with my cat Marmite,’ and that ‘Marmite is everything to me.’ Even her Instagram profile pic is a cute shot of the pair reclining.

Marmite in an Hermes box and blinging it up [@harleyvnewton Instagram]

And now the pretty Tom Binns-crystal-wearing kittie has another tail, sorry, tale, to add to an already romantic blockbuster-ready story of rags to riches. Found in a cardboard box in Chinatown, who’d have thought that Marmite would find enough online fame to make Choupette a little bit nervous and inspire her very own fashion range? Indeed, when le chat isn’t lounging in Hermes boxes or experimenting with bling, she plays muse to HVN and Diane Von Furstenburg. The result? A purrrfectly playful limited edition set of accessories that we’d like to get our claws into.

Harley at the DVF show in new York [Getty]

London-born Viera-Newton is no stranger to the world of DvF, sitting front row at many of the designer’s New York Fashion week shows and then moving on to DJ at the after parties. With her quirky take on uptown style, it’s no wonder that the handbeaded Feline Fetish Bag (£272) and a Feline Headphone & Play Button (£72) are sleeker than a slinky jaguar, but catnip for those who love cute.


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