Happy Birthday! John Lewis Celebrates 150th Milestone With Fab Fashion Collaborations

07 May 2014 by

Happy 150th birthday John Lewis. Britain’s favourite department store is celebrating in suitably patriotic style by launching a series of cool collaborations with homegrown brands. For women, Jaeger, Antoni & Alison, Hobbs, Jigsaw and the Lucienne Day Foundation have all stepped up to contribute. Men, meanwhile, have link ups with household names including Barbour, Fred Perry, Lyle and Scott and Oliver Sweeney to look forward to.

Lucienne Day's 10-piece range

Lucienne Day's 10-piece range

All involved represent a very different aspect of the Brit sensibility. And that’s as it should be. Jaeger, for example, is every bit the classic label, known and loved for tweedy tailoring. In this case, neat separates that will be perfectly at home at the country club or indeed in the office are stamped with a ‘diamond print’ design first introduced in the mid-sixities.

Happy 150th birthday John Lewis!

 Jaeger's exclusive capsule collection

More old-school in flavour is the tie in with the Lucienne Day Foundation. Some fashion history: between 1962 and 1987 textile guru Lucienne and her furniture designer husband Robin were consultants for the store and the charity set up in their name has revived graphic ‘kite’ print retro cocoon dresses, blouses, a 50s-inspired A-line shirt dress and more in homage to their work.

Happy 150th birthday John Lewis!

Antoni & Alison's 10 piece collection of dresses

Finally, John Lewis brings you Antoni & Alison, who rose to fame designing T-shirts emblazoned with quintessentially British slogans including EGG AND CHIPS, and who have designed a capsule collection of 10 silk dresses, printed with everything from English garden flowers to rainbows which is heart-warming as befits the occasion. Also cute as a button are more designs inspired by household items that are an integral part of the store’s heritage: electronics, ceramics and, of course, haberdashery are deconstructed in the way that only this witty designer pairing knows how. 

Shop the collections on www.johnlewis.com



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