H&M To Open 7 Stores - With One In London! - For New Brand & Other Stories

09 January 2013 by

H&M's new fashion brand & Other Stories have announced they will launch their first stores to mark it's first collection in Europe in Spring (eek!). The good news is there will be a London store, as well as shops in six other cities - Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm.

But if you're not in London, worry not as an online store, stories.com, will be available to shop from the UK, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain and Sweden.

So what kind of thing will line the shelves at the 7 new stores? You'll be able to buy women's clothes, shoes, bags, accessories and beauty products designed by H&M's creative ateliers in Paris and Stockholm from the COS-like collection. H&M have said the lines will range from masculine tailoring to feminine chic, with the "aim to design lasting wardrobe treasures within a wide price range." If you want to have a sneak peek, take a look at the video for the brand's shoe story.

The London store will be on Regent Street, the home of the flagship H&M store and COS store. "All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com," stated Samuel Fernström, head of & Other Stories. Start saving up your pennies...


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