UPDATE: H&M unveiled its incredible Autumn Winter 2014 collection at Paris Fashion Week last night with new campaign-fronter Miranda Kerr watching from the front row. After teasing us with clues as to who their new face was earlier this month, the brand has now released five pictures from Miranda's official Spring 2014 campaign.
They show the Aussie star sporting tousled locks as she models a series of off-duty looks - from rock'n'roll jeans to leather shorts and from a flippy skirt to a pencil number. Gorgeous!
04/02/14: Miranda Kerr is officially queen of the high street! The Aussie model and former Victoria's Secret Angel has been revealed as the face of H&M's Spring campaign.
The brand teased the announcement by posting a picture of Miranda, 30, hiding her face with a golden noughts-and-crosses board on Instagram. Wearing a pink off-the-shoulder top, the only clues as to who their campaign-fronter might be was Miranda's pretty pink smile and iconic dimples.
"This is our new #HMSpringFashion model," they tweeted. "Guess who!"
After loads of correct guesses from fans, the brand followed up the post with a video of Miranda introducing herself as their brand ambassador an hour later. Her hair is coiffed into voluminous groomed side-parting as she sports a black low-cut shirt.
"Hey H&M followers, I'm Miranda Kerr and I'm the new face for H&M Spring campaign," she says. "Stay tuned for more."
Miranda was spotted shooting a fashion campaign - believed to be the H&M one - in November last year. Behind-the-scenes snaps show the mother-of-one wearing a chic asymmetrical floral dress teamed with flip-flops and beachy waves.
This isn't the first time Miranda's been the face of a high street campaign. She fronted a number of campaigns for Mango last year, starring in a promo video for the store as well as appearing in pictures.
In the snaps she sports a city-slick, sharply-cut wardrobe of grey, black and navy - a world away from her summery H&M looks. She was replaced by Canadian model Daria Werbowy in November.
Previous H&M campaign-fronters include a Lana Del Rey - who looked '60s glam with a fluffy pink jumper and Barberella hairstyle - Georgia May Jagger, Rihanna and Karen Elson.
Check out the most memorable campaigns in the gallery below...