Gucci's Frida Giannini To Design Olivia Wilde's Costumes For Formula 1 Film 'Rush'

27 August 2013 by

olivia wilde, rush


We knew that racing flick Rush was gonna be glam, as the film which is directed by Academy Award Winning Ron Howard is about the 1976 racing season. That's the pinnacle of Formula 1's golden era, for those who don't know. Now they've got Gucci on board, as Creative Director Frida Giannini has dipped into the archives to dress stars Chris Hemsworth and Olivia Wilde.

They will both wear pieces from Frida's past collections which were inspired by the Gucci archive. From what we've seen so far, Olivia is the perfect advert for Gucci in a boho floral maxi and a shaggy coat and purple trilby. Frida says of her look 'the style of Suzy Miller, played by Olivia Wilde, is the essence of Gucci as it captures the mixture of sexy allure and innocent naturalness that defined the style of the time.'

She also adds: 'The Seventies has always been a decade that has inspired me greatly, so it was extremely exciting to be asked by Ron Howard to help design wardrobes for RUSH. It is hard to think of a more glamorous profession than being a racing driver in the Seventies. James Hunt's style is full of animal sensuality, perfectly brought out by Chris Hemsworth in the period-evoking outfits.'


gucci, rush, olivia wilde, chris hemsworth

James Hunt and Suzy Miller costumes [Gucci]

For those who aren't too hot on the history of Ferrari, let's have a quick plot refresher shall we? The film is based on a true story and tells of the rivalry between the cold but brilliant Niki Lauda, played by Daniel Daniel Bruhl, and English playboy James Hunt, played by Chris Hemsworth. The synopsis for the film says that 'Following their personal lives on and off the track, the two drivers push themselves to the breaking point of physical and psychological endurance, where there were no short cuts to victory and no margin for error – if you make a mistake, you die.'

It's set to be a fashion must-see as Italian designer Salvatore Ferragamo has created the costumes for Niki Lauda and his wife Marlene Lauda. The Salvatore look is all about contemporary luxury - with classic tailoring and leather goodies.

Get a taster of the film by watching the trailer below...




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