A Gucci Garden! The Flora Motif Garden Wins Silver Guilt Medal At The Chelsea Flower Show

20 May 2014 by

UPDATE:

Today Gucci was awarded a silver guilt medal at the Chelsea Flower Show. Garden designer Sarah Eberle brought the iconic Gucci Flora print, which was originally created in 1966 by Rodolfo Gucci, to life with 37 different colour schemes. The garden features flowers from sweet peas to peonies, with beautiful and oh so colourful hanging baskets.

Mary Charteris popped by to see the Gucci garden in a Flori print silk dress and blue metallic sandals. She was dressed for the occassion as she also carried the limited edition lady lock mini bag designed for the Chelsea Flower Show.

April 2014

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Gucci's iconic flora motif still lies at the heart of the brand. Frida Giannini, the creative director, has said of the print: 'Today, Flora has become a symbol of the Gucci woman’s effortless fusion of tradition and contemporary poise. The print holds special meaning to me — I first discovered the scarf when my mother and grandmother would wear theirs during my childhood in the Seventies.' So the news that Gucci are turning to gardening, having a Flora Garden at the Chelsea Flower Show, actually makes perfect sense.

Gucci will set up camp in the Fresh Garden area, with garden designer Sarah Eberle creating a “horticultural realization” of the Gucci Flora pattern. Frida called this project 'truly magical' and said to WWD: 'Flora was the very first iconic design motif from Gucci’s storied past that I decided to revive and reinterpret, and since then I have used it on bags, dresses, scarves and as the inspiration for a series of fragrances.'

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For those of you who are more into your handbags than your hydrangeas, they will also release two Chelsea Flower Show themed Lady Lock handbags, sold exclusively at Gucci's Sloane Street store (just around the corner from the garden).

The gorgeously feminine motif has quite a history. Did you know Italian artist Vittorio Accornero originally created the blooming pattern consisting of 43 varieties of flowers for a silk scarf that Rodolfo Gucci, son of founder Guccio Gucci, gave to Princess Grace of Monaco back in 1966? Talk about romantic.

Giannini has kept the power of the pattern alive since she boarded the Gucci ship in 2005. As creative director of accessories, she applied the iconic print to handbags and continued to feature it in her collections when she took the reins of the brand.

So in celebration, we've created an ode to Gucci's finest floral moments in the gallery below...


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