Phwoar Talk About Eye Candy! James Franco Stars In Gucci Eyewear Campaign

09 July 2013 by

The latest Autumn 2013 campaign to land in our inbox comes from Gucci, and it's got the intoxicating new car smell. We didn't think we could be so flustered by an Autumn Winter mens eyewear campaign, but not all ads star Mr James Franco.

The scruffed up Gucci God wears a pair of reflective aviator shades as he drives his red convertable down a palm tree lined highway. Forget the cornrows and gold teeth in Spring Breakers, this is Franco at his finest. The Gucci gaze, the tan, the bit of scruff, the palm trees in his lenses... Gucci did good.

james franco, gucci, eyewearr

His shades in the Mert Alas and Marcus Piggott campaign are called Black Bamboo and will be available in October, just in case he has done his job and sold them to you. These sunnies are inspired by the classic Bamboo version Gucci ran in Spring 2013 - the bamboo cane has been a Gucci signature since 1947.

Franco is also the face of the new Gucci Made to Measure fragrance for men. Hardly a surprising casting as Franco has been Gucci's secret weapon since he was named the face of the fragrance line back in 2008. Since then he has been a front row fixture and worn a Gucci suit like no other.

He has also worn a Gucci director's cap, as he produced a fashion film Director about what happens backstage at the fashion house - a profile of Frida Giannini. She was obviously impressed by his work, rewarding him with a shiny new campaign and we imagine a lifetime supply of Black Bamboo sunnies.

See other Autumn 2013 campaigns in the gallery below...

GALLERY>> Autumn Winter 2013 Campaigns

Calvin Klein

Calvin Klein

Calvin Klein

Calvin Klein

Pinko

Pinko

Pinko

Pinko

Pinko

Pinko

Pinko

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Carven

Carven

Carven

Carven

Carven

Lea Seydoux for Rag & Bone

Lea Seydoux for Rag & Bone

Lea Seydoux for Rag & Bone

Lea Seydoux for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Lea Seydoux for Rag & Bone

Georgia May Jagger for Hudson

Georgia May Jagger for Hudson

Georgia May Jagger for Hudson

Elie Saab

Elie Saab

Elie Saab

Elie Saab

Jennifer Garner for Max Mara

Michael Kors

Julia Restoin Roitfeld, Poppy Delevingne and Anouck Lepère for JOIE

Giorgio Armani

Cara Delevingne for FENDI

Cara Delevingne for FENDI

Cara Delevingne for FENDI

Cara Delevingne for DKNY

Edie Campbell for Lanvin

Dominik Bauer, Rodolfo Zanforlini, Ben Hunter, Karlina Caune, Julia Frauche and Manon Leloup for Just Cavalli

Cara Delevingne for Pepe Jeans

Sienna Miller and Tom Sturridge for Burberry

Sienna Miller and Tom Sturridge for Burberry

Roberto Cavalli

Roberto Cavalli

Penelope Cruz for Loewe

Penelope Cruz for Loewe

Nicole Kidman for Jimmy Choo

Nicole Kidman for Jimmy Choo

Amanda Murphy, Kristine Froseth, Christy Turlington and Freja Beh for Prada

Amanda Murphy, Kristine Froseth, Christy Turlington and Freja Beh for Prada

Amanda Murphy, Kristine Froseth, Christy Turlington and Freja Beh for Prada

Carine Roitfeld and Julia Restoin Roitfeld for Givenchy

Karlie Kloss for Jean Paul Gaultier

Kate Moss for Versace

Mariacarla Boscono for Giorgio Armani

Cara Delevingne for Mulberry

Cara Delevingne for Mulberry

Cara Delevingne for Mulberry

Cara Delevingne for Mulberry

Saskia de Brauw for Versace

Kate Moss for Versace

Kate Moss for Versace

Kristen McMenamy for Alexander Wang

Anja Rubik and Joan Smalls for Hugo Boss

Cara Delevingne for Saint Laurent

Cara Delevingne for Saint Laurent

Bianca Balti, Monica Bellucci, Andreea Diaconu and Kate King for Dolce & Gabbana

Bianca Balti, Monica Bellucci, Andreea Diaconu and Kate King for Dolce & Gabbana

Bianca Balti, Monica Bellucci, Andreea Diaconu and Kate King for Dolce & Gabbana

Catherine McNeil for Donna Karan

Amanda Seyfried for Givenchy

Edie Campbell and Lily McMenamy for Marc Jacobs

Cara Delevingne for Mulberry

Terry Richardson for Valentino


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