Are you the next Sarah Burton, Nicholas Kirkwood or Philip Treacy? You have probably have heard by now that Grazia is launching a major UK fashion search, to discover and then showcase fresh unknown talent. We are opening the doors at Grazia towers on Friday 21st June at 9am to everyone from fashion students and budding designers to milliners, shoe designers, textile designers and jewellers.
Once here auditionees will show off their work before a judging panel including designers Roland Mouret and Peter Jensen, Liberty’s Head of Fashion Buying & Merchandising Stephen Ayres and, of course Grazia editor-in-Chief Jane Bruton and Fashion Director Susannah Frankel. We will be judging entries for three womenswear categories – clothing, textile & prints and accessories.
A shortlist will be invited back a week later, on 28th June, for a mentoring session with some of the judges, the Grazia fashion team and Liberty’s Managing Director Ed Burstell. The winning designs will be photographed and featured in a future issue of Grazia magazine and showcased in a window in Liberty too!
So how would winning this competition change your career? In 2011 the winner of the fashion category was Elizabeth Morling as the judges loved her bright Mexican folk inspired prints, and thought it was slick, totally original, and even though it was bright and challenging, it was totally wearable. Now Elizabeth is a womenswear fashion print and textiles designer at McQ Alexander McQueen.
Elizabeth said to Grazia Daily: 'It's a very exciting position and exactly where I wanted to be at this stage in my career. It was great to win Fash Factor - I was contacted by press, stylists and even some high street brands to do collaborations.'
The winner of the Accessories category in 2011 was Holly Victoria Rhodes, who is now working for Jane Shilton, the British handbag and shoe company which is over 80 years old. She is currently a design assistant to the head of the design department for handbags, and works in a team of two so works closely on the collection from start to finish.
We chatted to Holly about what it meant to her to win Fash Factor two years ago and she said: 'Winning Fash Factor for me was great, as I had just graduated and was exhibiting my collection. It gave me a real boost and confidence in my work, which was great for all the interviews I was facing as a new graduate.
She added: 'Being in front of the panel was daunting but a great experience as I got to meet some people I never expected to meet! After winning I was asked to exhibit at London Fashion Week and I still get contacted about my collection now.'
So what are you waiting for? Head over to fashfactor.com to find out how to audition and the terms and conditions. We look forward to welcoming all you fashion folk at Grazia HQ!