Grazia Launches Fash Factor: Our Search To Find A Future Fashion Star!

23 May 2013

Our search to find a future fashion star is ON! Are you the next Sarah Burton, Nicholas Kirkwood or Philip Treacy? If so, on 21 June you could win the opportunity to have your designs showcased in Grazia and Liberty.

Grazia’s major UK fashion search – our hunt to discover and showcase unknown talent – is back. We are inviting everyone – from fashion students and budding new designers to milliners, shoe designers, textile designers and jewellers – to bring their designs to the Grazia offices on Friday 21 June at 9am, where they will show them to a judging panel including designers Roland Mouret and Peter Jensen, and Stephen Ayres, Liberty’s head of fashion buying and merchandising, as well as Grazia’s editor-in-chief Jane Bruton and fashion director Susannah Frankel. There will be three womenswear categories – clothing, textile & prints, and accessories. A shortlist will be invited back on 28 June for a mentoring session with some of the judges, the Grazia fashion team and Liberty’s managing director, Ed Burstell. The winning designs will be featured in Grazia and showcased in a window in Liberty. For more details go to


The event will be held at Grazia, Endeavour House, 189 Shaftesbury Avenue, London WC2H 8JG. Entrants will be seen on a first-come, first-served basis, with doors opening at 9am. Judging will conclude at 1pm. All designers will give a strict two-minute ‘speed pitch’ in front of the judges, one minute of which they should use to introduce themselves, their experience, qualifications, and the inspiration behind their design. Each entrant may present one outfit, pair of shoes or accessory. All designs must be presented worn by the designer, or by one accompanying model.


PETER JENSEN - Known for his left-of-centre collections and humorous rabbit logo, he is head of the MA in Menswear at Central Saint Martins.

ROLAND MOURET - The go-to man for flattering, structured dresses, the creator of the Galaxy now designs outerwear and accessories too.

STEPHEN AYRES - Head of fashion buying and merchandising, he has been at Liberty since 2008. His fashion knowledge is widely recognised.

ED BURSTELL - MD Burstell has been at Liberty since 2008 and is credited with revitalising the store, signing 
up new labels and collaborations. 

JANE BRUTON - Editor-in-chief of Grazia since its launch eight years ago. Has landed over 30 industry awards.

SUSANNAH FRANKEL - Grazia’s fashion director was fashion editor for the Independent for 13 years.


Entrants must be resident in the UK, aged 18 or over on 21st June 2013, and their designs must not have been sold in major British retailers. All designs to be shown must be worn by the designer, or by one accompanying model. Designs must be worn on arrival: please do NOT bring garments or accessories in hanging bags, boxes, suitcases, or other baggage ‘ready to change into’. All designs must already have been produced – sketches and portfolios will not be admissible for judging. All designs must be original, and the designer’s own work. Designs may not be submitted on behalf of others. All designs must be womenswear. A shortlist of five will be chosen by the judges to attend a mentoring session on Friday 28th June at Liberty in London. It is the entrants’ responsibility to make sure that they are able to attend but reasonable travel expenses (which will be pre-agreed by Grazia) will be reimbursed. Failure to attend means automatic disqualification. One winner will be selected and will be announced in Grazia on 23rd July. 

The judges’ decision is final and no correspondence will be entered into concerning their decision. The winner and those short-listed agree to participate in photo, recording, video and/or film session/s and agree that Grazia has the right to use all the resulting materials in any medium (incl internet and apps) and in any manner we see fit and you assign to us all rights (including present and future copyright). Unless stated elsewhere in these terms, Grazia is not responsible (and will not reimburse entrants) for any costs associated with entering the Fash Factor. Grazia reserves the right to amend or cancel the terms of this competition or the prize if it is required to do so for reasons beyond its control. Failure to 
comply with the above terms and conditions may result in disqualification. Other than for death or personal injury resulting from its negligence and so far as permitted by law, Grazia excludes all liability for any loss, damage, cost or expense in connection with the competition or any aspect of the prize. For Grazia’s full competition t&cs, which should be read in addition to the above, please see:




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