03 September 2013 by

VIDEO: Gisele Bündchen Channels Brit Cool And SINGS In Her H&M Campaign!

VIDEO: Gisele Bündchen SINGS In Her H&M Campaign!

[Youtube]

She's been spotted posing up a storm in London and treated us to a sneak preview on Instagram, but this is the most exciting development in the Gisele x H&M saga thus far: she's singing! Yes, the superdupermodel proves that she is a woman of many talents by working her singing chops for the high-street hero - and just when we thought she couldn't get any more perfect. Gah.

And the song she's singing in that gorgeous Brazilian accent of hers? “All Day And All Of The Night”, by The Kinks. As you know, The Kinks were an English rock band popular in the '60s, so it lends an air of Brit cool to the model. She does her best rocker impression in a shearling waistcoat, checked shirt and skinny jeans with her hair in Mossy-like waves - there's even a bit of punky cheering at the end. The track will be available for free download from hm.com and will also be on iTunes, raising money for UNICEF. For every single download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children.

Gisele is the star of the brand's new autumn campaign, which sees her wearing the season’s tough but feminine look of utilitarian coats and blazers worn with blouses, sweatshirts and trousers. 'I am so excited to be the face of H&M this autumn. I love the street style look, and that we can raise funds for a good cause. I hope everyone downloads my song!' says Gisele. Consider it done, Lady Bündchen.


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16 August 2013: Gisele Reveals H&M Campaign On Instagram

The power of Instagram continues! Following Oscar de la Renta revealing his latest campaign on the photo-sharing site, Gisele has followed suit by treating her followers to a sneak preview of her shoot for H&M. What more could you want than a social media plug from a superduper model, eh? We already know the Autumn Winter 2013 campaign for the high-street hero was shot in our fair capital of London and Gisele showcases an array of cosy cover-ups, including this shearling vest and military-inspired pieces. See below for more details when we spotted the beautiful Brazilian on set...

Gisele’s H&M Campaign Debuts on Her Instagram

02 May 2013: Gisele shoots H&M campaign in London

gisele, h&M, autumn winter 2013 campaign, gisele bundchen

On Wednesday afternoon, while we were dashing from Grazia HQ to the Donna Ida pop up store in swanky South Ken, we spotted none other than Ms Gisele Bündchen strutting her stuff along the sunny Chelsea streets for her brand new H&M Autumn Winter 2013 campaign.

We spied the Brazilian super seriously working it in a boho black maxi and jacket down a quiet South Kensington side street. We got to see some of Gisele's modelling techniques in action, as in between takes she did some rather impressive, frantic hair-flipping to keep her curls voluminous and super bouncy. *Note to self - must whip hair back and forth before every photograph.

Then on the way back we spotted the super AGAIN - this time rocking the London look in heel boots, a navy coat and an oversized cream jumper. Her million pound strut certainly kept the Chelsea residents entertained. Well it makes a change from seeing Spencer and the gang filming outside the sparkling white terraced houses.

Gisele has been shooting the campaign in Chelsea for the past two days, and had a London makeover. As with her golden locks, military cap n' boots and cream fluffy jumper she had a look of Ms Mossy. She also brought her kids with her to see mummy at work, as her four-year-old son Benjamin and five-month-old daughter Vivian were spotted on set.

H&M confirmed today that Gisele is their new face for Autumn 2013, but of course this isn't the first time the super duper model has worked with the high street mecca as she appeared in their Spring 2011 campaign and also starred in a H&M swimwear campaign.

Gisele is a big squeeze for the high street chain as she is the highest-earning model for the past SIX years. H&M have a habit of snagging the best campaign stars out there, as their current face is of course Beyoncé Knowles who sang her new track Standing On The Sun on the beach in the Bahamas in a no-expense-spared campaign video.

See H&M's top 10 campaign stars, from David Beckham to Rihanna, in the gallery below

GALLERY >> H&M’s 10 Greatest Campaign Stars

1: Last year David ‘Golden Balls’ Beckham launched his own line of undies, sorry, bodywear with H&M. The black and white ad shots were enough to cause mass hysteria, let alone the TV commercial (the running!) and the silver larger-than-life statue in store. #Ohlordy!

2: Way back in 2007 the original Material Girl Madonna took her styling skills to the high street chain with a collection called M by Madonna. It was a ferociously monochrome collection of tailoring.

3: Lana Del Rey took two turns as an H&M model for Autumn and Winter 2012. She snuggled up in cosy knits, lounged in leather pants and flaunted one of her biggest hairdos to date. She didn’t wear any blue velvet, but she did perform the classic song in a David Lynch-inspired vid campaign.

4: Brazilian super Gisele lent her tanned limbs to a very boho Spring 2011 campaign for H&M.

5: Georgia May Jagger is one of H&M’s latest ladies, playing up to her rock heritage with a beehive and guitar. After starring alongside her model mama Jerry Hall, GMJ is flying solo for Spring 2013.

6: Vanessa Paradis is the face of H&M’s ethical line, the Conscious Collection, for this season. Her fine French features perfectly match the collection’s fairy-like floral prints and ethereal chiffon dresses.

7: Freja Beha and Anja Rubik paired up for Fall 2011’s mod-ish collection campaign.

8: Karen Elson and her sister starred in the same Christmas 2011 campaign as Georgia May and Jerry Hall, but the flame-hired siren has was also H&M’s main girl for Autumn two years earlier.

9: Katy Perry and Rihanna. Yeh, you don’t remember that one do you? But in 2008 the popstrels took part in H&M’s Fashion Against AIDs campaign.

10: Oscar winner Sofia Coppola directed the video campaign for Marni’s haute collaboration last year. Brit actress Imogen Poots was the leading lady, wearing the collection ahead of the A-list likes of Jessica Chastain, Freida Pinto and Drew Barrymore.


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