Today's big fashion news is that Giambattista Valli is introducing a new ready-to-wear line called Giamba, less than 10 years after he launched his own label.
So what can we expect from this new line? Giambattista gave a flurry of adjectives to WWD including powerful, active, on fire, free-soul, courageous, aristocratic, effortless and unique, fearless, tomboy, own-minded, nomad, fresh and fab. Sounds fabulous.
Diane Kruger in Giambattista Valli [Getty]
“All my friends call me Giamba, and the moniker reflects the spirit of this new project. It’s another side of the same coin, another collection that runs in parallel with the designer brand, one completing the other,” Valli told WWD. “There is also a playful, underground and sexy side in me and in my designs that you will see in the Giamba line. I’ve been thinking about it for a while and waited for the right time, and now it’s matured. I am really very happy.”
Grazia's Senior Fashion & News Editor Katherine Ormerod says:
"Giambattista Valli has always been an artistic designer with his alien-like fashion illustrations and the way he works by sculpting fabric on directly on to the body. He has built a loyal A-list clientele for his couture creations and his mainline has long been a favourite of the international jet set. However, until now, Valli's designs have had an elegant formality to them. The new label 'Giamba' taken from the designer's nickname promises to be more playful in style – something which will make his exquisite sensibility for cut and print more accessible for many more shoppers."
Stars wearing Giambattista Valli [Getty]
This new line will debut at Milan Fashion Week in September, as he said: “France has given me a lot, but so has Italy and a part of me is returning to the country.” The Italian designer was born in Rome and started his career in Italy after studying at Central Saint Martins. Before launching his own label in 2005, he worked at Roberto Capucci, Fendi and Krizia. In 1997, he then moved to Paris and became Emanuel Ungaro's successor.
Giambattista Valli backstage [Getty]
Giambattista Valli's main line and couture collections have a vast A List following - Lena Dunham, Kate Bosworth, Diane Kruger, Victoria Beckham, Blake Lively and Jessica Biel have all worn his designs. We'll have to wait till September to see who makes the flight over for his debut Giamba collection - we expect this will be one jam-packed front row.
While we wait look at Giambattista Valli's recent catwalk hits in the gallery above...