Georgia May Jagger has clearly won over Madonna and her daughter Lourdes, as the Brit model is fronting the design duo's Material Girl line for a second season. She May be about to set up home in North London with fellow catwalk star Cara Delevingne, but for this campaign she found herself whisked off to Hollywood.
Wearing a selection of pieces from the brand's spring collection including figure-hugging dresses and bold print leggings, the 21-year-old looked very much at home as she posed in front of the iconic backdrop of Los Angeles. In one shot she is seen sipping a milkshake propped up against the counter of popular fast food chain In-n-Out burger, while in another GMJ makes friends with an adorable teacup pig. She also managed to take in the sites of the Hollywood sign, Rodeo Drive and the Walk of Fame – all in a mandatory bright red sports car, natch.
Georgia, who has fronted campaigns for Chanel, Hudson Jeans and Sunglass Hut too revealed 'Material Girl is about having your own personal style and my personal style reflects the brand's aesthetic. I like edgy clothes, and I really love the camouflage vest and cut out dresses for spring.'
The gap-toothed model isn't the first rock star's daughter to act as the face of Material Girl. Kelly Osbourne fronted the brand for their 2011 and 2012 collections and
grungy Gossip Girl actress Taylor Momsen - an aspiring rock star herself - was chosen as the original Material Girl when the brand launched in 2010. While Kelly and Taylor's campaigns were all leather, studs and peroxide tresses, we love how Georgia's latest shoot has given the collection a glam, Hollywood twist.
Material Girl is available exclusively in the UK at Lookagain.co.uk.