Runway To Go: We're Craving This Food Inspired Fashion

04 March 2014 by


Held in its very own fully-stocked Chanel supermarket, we fell head-over-heels for Chanel's Autumn Winter 2014 show this morning. It combined many things we love - clothes, trainers, Rihanna, Cara Delevingne, Kendall Jenner, French hypermarchés (a niche passion) and most importantly food and drink.

Grazia Daily got a chance to explore the venue we found Chanel versions of pretty much every imaginable food/drink/supermarket good. We would totally buy Le 9 de Chanel eggs, Eau de Chanel water, Tweed soda and Cambon Jambon. It's basically the best store we've ever been in.

[Grazia_Live Instagram]

The Paris Fashion Week runway wasn't the first to be held at a supermarket this Fashion Month. Over in the UK, Anya Hindmarch's presentation was also held in a fake store with models pushing trolleys down the aisle. Unlike Karl Lagerfeld's extravagent venue, Anya's was kept more low-key with the food references appearing in the collection itself. Bags featured cereal box logos from Frosties to Coco Pops along with household product logos like Daz's.


There were more references to tasty treats in Jeremy Scott's collection for Moschino. Presented in Milan, there was a section of ballgowns styled to look like crumpled cereal boxes (hello, Fruit Loops) and chocolate wrappers like Hersheys along with a range of chic separates in a red and yellow colour palette - along with an M shaped design. Anyone for a McFlurry?


It's not the first time we've seen collections jam-packed (gettit) with food references. Fruit prints have been around since like FOREVER  but it seems like there are increasing numbers of reference to fast food or convenience treats hitting the runway. Both Jeremy Scott and Moschino Cheap & Chic have presented earlier collections filled with cartoony food references and also spotted this year, takeway box inspired bags like this Chinese-inspired one from Kate Spade. 


Take a look back at the best food references in recent fashion history. 


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