09 August 2013 by

Flashback Friday: In Honour Of Christy Turlington's Return To Calvin Klein, We Remember The Best Campaigns Of The '80s

Supermodel Christy Turlington became best known in the 1980s as the phenomenal body behind Calvin Klein's iconic campaigns. Following a 6 year hiatus from the brand, the mother, daughter and self proclaimed Yogi has returned as the body (okay, and face, obvs) for Calvin Klein's latest underwear campaign. One thing's for sure, the images definitely showcase why the 26-year relationship between the model and brand went the distance - and that some things do get better with age.

The news got us thinking about those oh-so glamourous campaigns of old which, hand in hand with the birth of the 'Supermodel', will forever be iconic. The black and white and sephia shots have filters that our Instagram feeds would be jealous of, not to mention the sophistication of the era summed up by the utterly radiant models.

Then and now: Christy Turlington for Calvin Klein

But the stripped back beauty evident in the fashion campaigns of the time should not come as a surprise: they do, after all, come hand in hand with the rise of the Supermodel, when the likes of Brooke Shields and Elle Macpherson became recognisable for the first time. While today it may be normal for models likes Cara Delevingne to become well-loved characters, before the 1980s they were often simply regarded as clothes hangers and little more.

Gia Carangi - considered by many to be the world's first supermodel - rocked Giorgio Armani's sharp tailored suits with a short 'do for the Spring Summer 1980 campaign, while a 15-year-old Brooke Shields modelled Calvin Klein jeans in a wind-swept wonder. "I look at these pictures now and I still am sort of shocked that they became so legendary," said Shields of the images. "For me, it was just a huge job I went to after school at 3 o'clock. The one with my leg up, I just remember my arm hurting. You can't plan on being iconic."

So in honour of Flashback Friday, let's look back at some of the '80s best high fashion campaigns in the gallery above...
 


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