FIRST LOOK: Rebekka Bay’s Debut GAP Collection For Spring Summer 2014

31 October 2013 by


Since Rebekka Bay – the woman who helped found COS – joined Gap as their new Creative Director in October last year, we’ve been dying to get a look at her first collection. Today that happened. And we think you’ll like it.

Rebekka has taken Gap’s heritage for great denim and staples like the biker jacket as her inspiration – but given them an edge. Jeans come with sawn-off hems or huge turn-ups, denim jackets are cropped and biker jackets come in a variety of prints. She’s softened the colour palette too, giving the collection a sunbleached, laundered, washed-out look that’s got us in the Spring mood.

The collection doesn’t hit until next year but take a look through the things we loved above.


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