Grazia Daily reported back in April that H&M are set to launch a new luxury womenswear brand called '& Other Stories'. Last month we gave you the first look at a short documentary-like film that tells the story of the brand's debut shoe collection via cute Polaroid pics. The whimsical video was shot in Paris and left us eager for more.
Now we've got an exclusive glimpse of & Other Stories' first bag story, which shoes a master craftsman designing and cutting out a pattern for a leather accessory. It is great seeing the level of detail that goes into making a handbag and we can't wait to see the collection in full when it launches in Spring 2013.
The video, which celebrates the brand's devotion to bags, was shot in Paris and Stockholm, created by & Other Stories' group of creatives.
So if you're sitting comfortably, enjoy the tale via the clip below. And to see what else the brand have up their minimal Skandi sleeves by checking out Grazia's previous & Other Stories coverage here, and stay tuned to their website: www.stories.com.