Grazia Daily reported back in April that H&M are set to launch a new luxury womenswear brand called '& Other Stories'. In September, it was confirmed that the new chain of stores, which will complement H&M's current offering with gorgeous and good quality affordable pieces, is due to open in selected European countries in Spring 2013. And today, we have a first look at a short documentary-like film that tells the first story via cute polaroid pics. It was shot in Paris and 'celebrates the love for shoes.' Sounds right up our street.
The idea is a day in the life of a Parisian girl who trots around the city barefoot, playing in the park, swinging on fairground rides and getting in taxis (don't try this at home, kids). But! A shiny new Stories box arrives to dress her pretty feet. There's black wedge sandals and lace-up shoe-boots as well as a quirky pair of white block heels that Gaga will be snapping up in no time. It gives us a first glimpse of & Other Stories’ shoe collection for Spring / Summer 2013 and we have to say, the shoes look super-cool and we're loving the film's retro, whimsical vibe.
So if you're sitting comfortably, enjoy the tale via the video below. And to see what else the brand have up their minimal Skandi sleeves, stay tuned to their website: www.stories.com.