18 March 2013 by

First Look: Rita Ora Dazzles As The New Face Of Superga

Rita Ora for Superga SS13

Well, you heard it here first. Back in October we had the heads-up that Brit girl singer and current darling of the fashion world, Rita Ora, would be taking up where Alexa Chung left off – as the face of Italian plimsoll company – Superga.

And now we’ve got a look at the SS13 campaign to show you, in which, as we correctly predicted, Rita looks hawt!

Rita Ora for Superga SS13

Rita has taken the reins from the previous face of the brand, none other than Alexa Chung, who due to TV commitments in the USA was unable to continue her role as ambassador for the label. According to the brand themselves, Alexa, who helped Superga create iconic images with her creative direction and styling, is ‘happy that the brand will continue with such a talented new signing.’

We take it from that, that Alexa is a fan then? Superga praises Rita for having her first three singles of 2012 all going straight to number one in the charts, and having ‘also shaken up the fashion world with her street-luxe signature style.’ We couldn’t agree more.

The exclusive shoot featuring the brand’s new SS2013 collection, has sexy Rita looking relaxed and very glamorous in her recording studio, rocking the metallic bootie versions as well as the classic white pumps from the Italian brand’s coveted shoes.  Bravo Rita.

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Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

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Rita Ora at the Teen Awards - 3 November 2013

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Rita Ora out and about in London - 4 November 2013

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Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

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Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

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Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

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Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

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Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

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Rita Ora at Chanel at Paris Fashion Week - October 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


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