Well, you heard it here first. Back in October we had the heads-up that Brit girl singer and current darling of the fashion world, Rita Ora, would be taking up where Alexa Chung left off – as the face of Italian plimsoll company – Superga.
And now we’ve got a look at the SS13 campaign to show you, in which, as we correctly predicted, Rita looks hawt!
Rita has taken the reins from the previous face of the brand, none other than Alexa Chung, who due to TV commitments in the USA was unable to continue her role as ambassador for the label. According to the brand themselves, Alexa, who helped Superga create iconic images with her creative direction and styling, is ‘happy that the brand will continue with such a talented new signing.’
We take it from that, that Alexa is a fan then? Superga praises Rita for having her first three singles of 2012 all going straight to number one in the charts, and having ‘also shaken up the fashion world with her street-luxe signature style.’ We couldn’t agree more.
The exclusive shoot featuring the brand’s new SS2013 collection, has sexy Rita looking relaxed and very glamorous in her recording studio, rocking the metallic bootie versions as well as the classic white pumps from the Italian brand’s coveted shoes. Bravo Rita.
