FIRST LOOK: Amazing New Collection From Adidas Originals: Blue

01 February 2013 by

Lovely Adidas Originals – the people who have brought you such ace fashion/sportswear collaborations as Jeremy Scott and Opening Ceremony have done it again! As part of Adidas Originals: Blue, which is the streetwear division, if you will – Adidas bring you an amazing capsule collection for SS13 with statement graphic prints and a 90s inspiration behind it.

'The collection is designed with understated styling and quality tailoring in mind, innovating classics with modern character. Unique graphics are central to the spring/summer collection where repeat printed fabrics are used on simple shapes for both men and women and graphics are applied subtly on t-shirt pockets and heavily on tops and trainers.' say Adidas.

The inspiration and starting point for the range was the 90’s – a decade we can all get behind, fashion-wise. The looks you can buy into include soft printed trousers, contrast panel tops, excellent printed trainers and even high heels and patch-pocket T shirts.

You can get yourself a piece of the capsule collection in Adidas stores and at and prices range from £40 - £150 for women's apparel and £60 - £80 for women's footwear.



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