This season's London Fashion Week is set to be more innovative than ever, as Topshop have teamed up with Google to create a show they're calling ‘The Future Of The Fashion Show,’ as you can watch the show as if you are a model on the runway.
And now we can also exclusively reveal that designer duo Felder Felder have also gone all high tech, as they are launching a new web shop to instantly connect with their customers DURING their London show. The identical twin sister designers Annette and Daniela Felder have decided to cut out the middle man and go for the 'sisters are doin' it for themselves' approach.
Gone are the days where must-have pieces are stored away in editor's notepads till September, as now you can buy Autumn 2013 clothes as soon as they hit the runway. This LFW you'll be able to see the Felder Felder Autumn 2013 collection live from the comfort of your sofa and then order your favourite pieces straight from the catwalk. Talk about fast fashion.
So what can we expect from the Felder sisters this season? Well we also have the first sneak peek of the collection with the exclusive sketch above. Felder Felder are showing this Friday at 2pm so remember to tune in to see their Autumn 2013 collection.
We're not fans of waiting to try out the latest trends, so obviously we love this new 'why wait when you can buy right now' LFW mentality. Here's to a fabulous, techy London Fashion Week.
The Felder Felder new web shop