Tom Ford's Autumn Winter 2014 collection landed last night, with Suki Waterhouse and Bradley Cooper watching from the front row.
Featuring long-sleeved velvet gowns, the collection was a move away from Tom's usually super-sultry designs. It also included two dresses referencing the lyric 'I don't pop molly/I rock Tom Ford' from the Jay Z track 'Tom Ford'.
The sequin shifts - in orange and black - were styled to look like baseball shirts. They featured the number 61 (the designer's birth year) along with 'TOM FORD' and the word 'MOLLY' struck-out. Tom based the dresses on a similar jersey Jay wore to perform on his Magna Carta tour which was then ripped off online.
"I just took the knock off from online, and knocked it off," Ford said after the show.
Tom's Jay-inspired pieces aren't the only pop culture references on the runway at London fashion week. Just this morning Anya Hindmarch's Autumn Winter range was debuted in its own 'supermarket' featuring a bag with the Frosties tiger on and a Bourbon biscuit clutch.
Preen opted for a Darth Vader print on Sunday - showing a line of shirts and jumpers with the Star Wars bad guy's face on while, over in New York, Rodarte had watercolour style illustrations of C-3PO and Yoda on their skirts.
Finally, while Giles' collection - which hit the runway last night - didn't feature cartoons or rap lyrics, Cara Delevingne took selfies while modelling it on the catwalk - and surely they're the biggest pop culture phenomena of the past few years.