Fash Factor Is Coming! Here's How You Can Get Creative With The Liberty Print

19 June 2013 by

It’s only a few days until Fash Factor, in association with Blackberry, kicks into action. If you’re not a budding designer or fashion student, don’t worry, you can still enter our Design-A-Phone-Case competition – and it’s open to everyone. Simply hop over to www.fashfactor.com/bbcompetition and using a selection of Liberty prints, get creating. The best design, judged by Grazia, will win a Blackberry z10 phone.

Liberty’s cute floral prints are as cool, timeless, and as much as a Great British institution as the store itself. Their ditsy florals and classic William Morris Arts and Crafts prints have long been a fashion favourite. This season we’re loving J Crew’s new collaboration and French label Kenzo’s cool logo sweatshirt.

Fash Factor Is Coming! Here's How You Can Get Creative With The Liberty Print
But we’ve discovered Liberty Art prints are so much more than that. On a trip to Liberty Art Fabrics HQ, archivist Anna Buruma, who looks after Liberty’s library of fabrics, books and sketches, told us they have: ‘At least 40 thousand prints, perhaps more. Patterns get tweaked all the time!’ Infact part the reason why Liberty prints stay as cool as they were when they began in 1875 is that they’re constantly updated. This season one of Grazia’s favourite new prints is called Virtual Light, a modern digital print based on enlarged screen pixels, seen on here on our new trainer obsession du jour: the Nike X Liberty range.

Fash Factor Is Coming! Here's How You Can Get Creative With The Liberty Print

There are two collections of at least 40 new prints a year, one per season, and over the years guest designers, including celebrities and well-known artists are invited in by Liberty Art Fabrics to doodle and sketch their designs. Some of our favourites over the years have included Jamie Oliver’s Apple, Rainbow Salad and Sweet Cherries prints, Cranford, Flow and Sissy prints by artist Grayson Perry CBE and Dancing Ladies by Florence Welch. It’s no surprise then that Head of Design Emma Mawston admitted to us she loves prints.  ‘I didn’t wear much pattern before I came here, but now I’m totally into them. I have to stop myself going up to people and asking them what they’re wearing!’


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