25 March 2014 by

EXCLUSIVE: Marks & Spencer Reveal The Full Leading Ladies Campaign

Last year’s cinematic Marks & Spencer ads featuring a host of Brit-born, accomplished beauties under the tag-line ‘Leading Ladies’ generated a storm of press and comment. From Tracey Emin to Grace Coddington, the line up offered a cross- generational slice of powerful native femininity. This season Annie Leibovitz has once again lensed a fresh roll call of talent all hailing from these shores and we can reveal the whole campaign here exclusively. Yes!

From left to right: Lulu Kennedy, Alek Wek, Baroness Doreen Lawrence, Emma Thompson, Rachel Khoo, Annie Lennox & Rita Ora

Across quintessentially British tableaux with backdrops ranging from the Cotswolds to Camber Sands, actress Emma Thompson, singer Rita Ora, model Alex Wek and singer Annie Lennox are joined by designer Lulu Kennedy, chef Rachel Khoo, engineer Roma Agrawal and campaigner Baroness Doreen Lawrence in a display of female diversity.

From left to right: Rachel Khoo, Roma Agrawal, Alek Wek, Rita Ora, Lulu Kennedy

As for the leading ladies themselves - who are all clothed in brand new season buys in the shots - they had plenty to say about the ensemble. ‘I think that there is something revolutionary about making an advert for women with actual women in it,’ Emma told Grazia, while Annie said her favourite thing about the shoot was the ‘diversity’.

From left to right: Alek Wek, Emma Thompson, Baroness Doreen Lawrence, Lulu Kennedy, Rachel Khoo, Annie Lennox & Rita Ora

As for style, Baroness Lawrence explained that she’s always on the hunt for something new: ‘Being in the public eye, I’m very conscious about how I dress as I have so many engagements to attend - and as a lady, you can never wear the same thing twice!’ Fashion darling Lulu Kennedy who has fostered some of the industry’s most talent names from Roksanda Illincic to Jonathan Saunders also gave us her fashion advice. ‘Personally I’m very impulsive. I would say always try something new now and again, don’t get stuck in a rut and have fun with clothes. Surprise yourself!’ Amen to that!

From left to right: Lulu Kennedy, Rachel Khoo, Alek Wek, Rita Ora, Emma Thompson, Annie Lennox, Baroness Doreen Lawrence

All items featured in the campaign are available to buy in selected Marks and Spencer stores and online at www.marksandspencer.com from 31st March 2014. To see the whole collection click through the gallery below...



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