VIDEO: Go Behind The Scenes On Missoni's New Campaign With Stella Tennant

04 July 2013 by

Missoni's stormy Autumn Winter 2013 campaign has just landed, and we have not one but TWO exclusive behind-the-scenes videos from the campaign shoot!

The campaign celebrates Missoni's 60th anniversary and rather than the Italian vibe we're using to seeing from the brand, it has a truly Brit feel this time with our very own Stella Tennant posing on the rocky coast of Cornwall. The legendary model wears Missoni staples including a green geometric suit, a blue rectangular jigsaw shift, an oversized cream coat and cat eye sunglasses. With her strong bob and icy stare, she makes the perfect casting for the eerie campaign and brings a whole new edge to the Missoni zig zags.

In one shot, Stella poses with an alien cubic structure, which is lined with the signature geometric lines - the box gets bigger and bigger until she is then standing inside of it.  The folks at Missoni explain that 'the scale of the images devoted to the new Winter 2013 collection changes, so she looks miniaturized and more distant, like a creature arriving from the future or from another planet.' It's like a sci fi fashion portrait, no?

Ever wondered how a high end campaign is made? Well, in the behind-the-scenes videos you can see them cutting her wig, applying electric blue eyeliner onto Stella and watch the stylists getting the clothes campaign-ready. We can then see Stella in action, walking over the rocks, swinging her handbag and getting splashed by the crashing waves. Top marks for wearing heels on the rocks!

Paul Sculfor (who once dated Jennifer Aniston, dontcha know) also stars in the rocky campaign shot by Alasdair McLellan and models the Missoni Winter 2013 collection from inside the large cube. So what are you waiting for? Go to Cornwall with Missoni in the behind-the-scenes videos and take a look at the full campaign in the gallery below...


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