27 November 2012 by

Exclusive: Jean Genius Donna Ida Launches Her First Ever Fashion Line!

One of the world’s most trusted denim gurus, 39 year old Aussie Donna Ida Thornton set up her first eponymous boutiques in West London six years ago. After bringing endless hit jeans tot hese shores, she’s now put all her expertise into creating a collection of perfect fit denim, with options whatever your body shape. The line, Ida, launches this week, so to celebrate we caught up with the blonde beauty to grill her on all the insider tips to make sure your jeans work for you.

Click through the gallery above to see which style suits you and for the full story pick up this week's Grazia!

IDA Mabel Ankle Skinny Jeans £165

The best all round jean shape is a skinny leg with a leg length which grazes an inch above the ankle – like Ida’s Mabel style. “If you are shorter, try a turn up of two inches max,” says Donna, “I’m not adverse to bunching at the ankle – it can be more flattering than taking the hem up neatly.”


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