27 November 2012 by

Exclusive: Jean Genius Donna Ida Launches Her First Ever Fashion Line!

One of the world’s most trusted denim gurus, 39 year old Aussie Donna Ida Thornton set up her first eponymous boutiques in West London six years ago. After bringing endless hit jeans tot hese shores, she’s now put all her expertise into creating a collection of perfect fit denim, with options whatever your body shape. The line, Ida, launches this week, so to celebrate we caught up with the blonde beauty to grill her on all the insider tips to make sure your jeans work for you.

Click through the gallery above to see which style suits you and for the full story pick up this week's Grazia!

IDA Ivy Skinny Jeans £200

For curvy girls Donna suggests her Ivy jean. “I think if your body is an extreme hourglass shape, then don’t hide it, go for an extreme curve-adding jean!” With prints with vertical lines, the Ivy jeans take your eyes from top to bottom rather than from side to side.


Comments

All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.