27 November 2012 by

Exclusive: Jean Genius Donna Ida Launches Her First Ever Fashion Line!

One of the world’s most trusted denim gurus, 39 year old Aussie Donna Ida Thornton set up her first eponymous boutiques in West London six years ago. After bringing endless hit jeans tot hese shores, she’s now put all her expertise into creating a collection of perfect fit denim, with options whatever your body shape. The line, Ida, launches this week, so to celebrate we caught up with the blonde beauty to grill her on all the insider tips to make sure your jeans work for you.

Click through the gallery above to see which style suits you and for the full story pick up this week's Grazia!

IDA Frenchie Straight Leg Jeans £150

For tall, straight up girls who want to add some curve, Donna recommends a “slim boyfriend jean with a flattering high waist like my Frenchie style – they’re good in the summer when you don’t want anything too clingy.


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