While model of the moment Cara Delevingne opened Ermanno Scervino's Spring Summer 2013 show, it was Dree Hemingway who struck a kooky pose for the campaign. Grazia Daily brought you a first look at the images back in February and today, we've been treated to an exclusive chat with the brand's founder, Mr Scervino himself. Read on for an insight into who the designer would love to dress and the fashion trend he doesn't like...
Grazia Daily: What do you love most about Milan Fashion Week?
Ermanno Scervino: The city transforms itself and becomes more modern. I love going for walks among the people and taking part in all the events.
Grazia Daily: How does Milan and London style differ?
Ermanno Scervino: London has always been an extremely creative and innovative city, with a multitude of young people working in fashion. I spend long periods in London, I love its international feeling. Milan is one of the beating hearts of ‘Made in Italy’, an essential showcase for Italian excellence, and this is reflected in its style.
Grazia Daily: What was your highlight from the AW13 show?
Ermanno Scervino: I loved the entire show, I found the experience creative and innovative. The view of Florence in the sets was just amazing.
Grazia Daily: If you could give women one piece of fashion advice, what would it be?
Ermanno Scervino: My advice to women is to never become victims of their clothes; style is all to do with a woman’s confidence
Grazia Daily: Of all the women who've worn your designs, which lady were you most excited about?
Ermanno Scervino: Cher when she wore my garments during the shooting of Franco Zeffirelli's film 'Tea with Mussolini'.
Grazia Daily: Are there any other ladies you’d like to work with?
Ermanno Scervino: Angelina Jolie. She can go from the red carpet to her social projects and charity work with ease and the utmost of elegance.
Grazia Daily: What’s the biggest lesson you’ve learned in fashion?
Ermanno Scervino: The beauty of clothes not only creates the desired silhouette, but indicates something more than just the wearer’s external appearances. Often the beauty of a dress lets the wearer’s personality shine through, and gives a sense of something deeper and spiritual.
Grazia Daily: What young or up-and-coming designers are you excited about?
Ermanno Scervino: I have recently been admiring Christopher Kane’s work.
Grazia Daily: Is there any current fashion trend happening that you don’t like?
Ermanno Scervino: I don't like excess…I prefer something a little understated.
Grazia Daily: What do you love most about British style?
Ermanno Scervino: Its eccentricity combined with tradition.