Alexia and Elizabeth starring in the latest H&M Exclusive Conscious Collection campaign
In this week’s issue of Grazia you’ll find the lowdown on H&M’s latest Exclusive Conscious collection. It’s eco fashion – but not as you know it. Quite simply, it’s beyond covetable as it stands, with the added bonus of being considerate towards the environment. What’s not to love?
The latest issue of Ever Manifesto
To up the fashion cred of the range even further, it has been ingeniously co-created in collaboration with two of the most brilliant girls in fashion circles: Elizabeth von Guttman and Alexia Niedzielski. As well as working on the designs, the ladies also star in the campaign and have created the latest addition of their style publication, Ever Manifesto, with the sponsorship of H&M. Their magazine is a beautifully produced, ethical fashion tome that features the great and good of this growing faction – be sure to check it out.
Behind the scenes...
‘For us, there is no distinction between a garment being fashionable and ‘eco-friendly’,’ the girls explain. ‘[It] can be completely desirable, modern and sophisticated.’ And so it is, with finely embroidered boho jackets, jangly vintage-look jewellery and the best jumpsuit we’ve seen in yonks. It already been seen on Solange Knowles, Kate Mara, Miranda Kerr and Amber Valetta – creating an A-list club you can actually be a part of, from as little as £12.99.
Therefore, it’s almost impossible to pick a favourite ahead of the 10 April launch date in stores and online at www.hm.com. Lucky for us/you, Alexia and Elizabeth have done the hard work: In the gallery below, you'll find the girls’ top 5 buys from the beautiful range...