Once upon a time supermodels were the only ones allowed to grace the pages of fashion magazines, but the rise of celebrity has meant that nowadays movie stars and musicians are just as likely to land a cover than their leggy catwalking counterparts. Cue Elite London's new Celebrity Division, which seeks to enhance the long-term careers of big screen sirens, theatre luvies and rockers by promoting them on a global scale for editorial and endorsements.
This collective already includes household names and relative newcomers from the worlds of film, stage, music and sport, including Hollywood actress Rose Byrne, singer/songwriter Laura Mvula and supermodel/author Crystal Renn and to celebrate the launch the world's no.1 modelling agency have collaborated with director Marie Schuller on a short film. Head of Fashion Film at SHOWstudio, Schuller has created a two-minute promo to introduce a selection of Elite London's stars in a way that showcases their vocations. The film acts as a showreel unveiling the talents of actor Margaret Clunie, singer/songwriter Sam Sure and Burberry favourites The Night VI among others.
Schuller explained: ‘Filming eight different Elite artists on one day showed the incredible range of their new Division. Each had something new and personal to give. Working with singers and actresses, as well as strong characters is refreshing and exciting, and services a need for personality and individualism in fashion, art and music. It's great to work with talents who will offer creative input, rather than just fulfil a brief.’
Elite London is the UK-based brand of Elite World, which represents more than 2000 models worldwide. Over the last 35 years it has been responsible for launching the careers of some of the biggest names in fashion, including Giselle Bundchen, Lara Stone, Cindy Crawford, Linda Evangelista and Diane Kruger. The Celebrity Division will add more of a variety of characters into the mix, sitting on the roster alongside Adriana Lima, Liu Wen, Sigrid Agren and more.
Watch Elite London and Marie Schuller's short film above...