21 March 2013 by

Eleven Paris Arrives In London! Now We Can Be As Cool As Lenny Kravitz And Charlotte Free

Us Brits always love a splash of Parisian cool so we're delighted to hear Eleven Paris are opening their first ever UK store in London. Yippee! To celebrate its 10th anniversary, the French label are landing on our very own Carnaby Street and our wardrobes are already giddy with excitement.

Born in 2003, the underground Parisian label merges a sophisticated aesthetic with an urban culture edge. It's become renowned for audacious T-shirt prints, washed sweatshirts, denim pieces and leather jackets for both men and women that we're itching to have easy access to.

To give us a taster, take a look at Eleven Paris' latest campaign for Spring Summer 2013 in the gallery above. Staying true to the edginess enhanced by rock family legends, this time round the brand have tapped conic rock daddy Lenny Kravitz to pose alongside rising catwalk star Charlotte Free. How fitting for encapsulating that reckless abandon, eh? Past faces of the brand include Daisy Lowe, Iggy Pop, Lizzie Jagger and Lenny's daughter Zoe Kravitz so it really does make the perfect fit.

The store opens in London on 15th April - we'll see you in the queue! Until then, go behind the scenes on the shoot with Lenny and Charlotte in the exclusive video below...


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