Louis Vuitton’s extravagant ad campaigns have included Angelina Jolie on a raft in Cambodia and Madonna in a Parisian speakeasy wearing bunny ears. But the latest could take the crown for most impressive yet. The combination of models Edie Campbell and Karen Elson, the South African wilderness, super-stylist Carine Roitfeld and photographer Peter Lindbergh already makes for a winning formula. But add in that it’s Marc Jacobs’ last collection for the fashion house, and you’ll see it’s more than just a shoot – it’s a slice of history.
As one of Marc’s favourite girls, we weren’t surprised to see Edie involved. She stole the spring/summer ’14 catwalk show in nothing more than Stephen Sprouse-inspired body paint and a headdress. ‘I was quite drunk when I was asked [to do the show] so I said yes, but I’m sure I would have thought about it longer if I had been sober!’ she tells Grazia exclusively.
But that was nothing in comparison to the real animals on the set of this new campaign. ‘The cheetahs were a bit scary. Even though they had been photographed and filmed a lot, they were still quite wild – they behaved as long as you had a chunk of steak for them.’ A once in a life time experience? 'I don't think I will ever be wandering down a dirt track being followed by two little lion cubs! You could call them and they would follow you. So adorable.' Armed with the house’s iconic bags and some new styles, the well-dressed wanderers sat astride zebras and cuddled lion cubs. ‘I’d like to think of myself as an adventurer, but I probably don’t explore as much as I would like!’ says Edie. Where the Brit beauty will experiement is with her own wardrobe, choosing a coolly casual LV ensemble for her British Fashion Awards outing recently. In a pair of embellished dark-denim jeans, flat shoes and an embroidered little black jacket, she knocked every single girl out of view with her nonchalance and with that coveted Model of the Year accolade. 'I love the embellished jeans, they're the best jeans ever,' she tells us, 'And I love the lace embroidered little cape tops too.'
Talking of adventures, next week newly appointed creative director Nicolas Ghesquière will present his debut Louis Vuitton collection for autumn/winter 2014. Bon voyage! And keep up to date with the latest Paris Fashion Week action at GraziaDaily.co.uk, obvs.
Watch the accompanying Monogram Travel video below for extra LV loveliness...