DSquared2 know how to get us talking - they got us excited about their Resort 2013 collection by having Queen Delevingne drowning in gold jewellery and 90s brights act out a scene from Scream. Then they enlisted their supermodel army to sing backstage at their show in Autumn 2013 in Milan. Well they certainly got our full attention this afternoon, as a cheeky teaser of a model dropping his pants landed in our inbox. Yep, you can see his whole pert derriere.
So what's the reason behind this bloke's exposed behind? Well it's a teaser shot by fashion photog Steven Klein for DSquared's first ever underwear range which will be for both girls and boys. The details of the collection are still under wraps, as all we know is that it is launching shortly. But by the looks of the pants the model is holding in his hand and his plain white tee it will be classic. He is wearing a fetching eye patch in the teaser - so
The teaser is shot by photographer Steven Klein, who knows a thing or two about shooting an underwear campaign. He was the man behind the steamy Emporio Armani shots where Rihanna lay on a car in just a bra and shot Lara Stone in her Calvin Klein push up in that hawt undies campaign. In fact he has shot several CK underwear ads, so would be the perfect choice for a DSquared2 underwear campaign.