UPDATE: The man himself Drake attended his clothing launch at Browns in London on 27 March wearing (quelle surprise) a hoodie, jeans and a brown coat. The celebration was in honour of a pop-up store launch for the singer at Browns, which Drake tagged his appearance at onto the end of his UK tour. Multitasking eh?
Let's face it. The road to sartorial stardom isn't always painless. Which is why when someone comes good in the style sense we can't deny it makes us just a little bit pleased. And rapper Drake has done just that: finally come good, via a new clothing line for Browns Focus, which launches in the UK on March 22nd - that's tomorrow, people.
Once solely known for wearing supersized sweaters, old jeans, and a series of Hood By Air tees, Drake has stuck to what he knows best in the collection and turned out a streetwear-inspired line of patterned hoodies, t-shirts, flatcaps and oversized slogan varsity jackets: all a far cry from the slick Tom Ford suits he's been known to be seen in in the past. We wonder if official GF Rihanna might be snapping any of it up anytime soon…
The October's Very Own line will drop at Browns Focus tomorrow, March 22. In the meantime, check out our collection of Drake's style staples and then click through some of the new clothes. Disclaimer: it features several hoodies.