When she won the Style Icon gong for the third year running at the British Fashion Awards earlier this month, we didn't think 2012 could get more fash-tastic for Alexa Chung. But this morning, Maje have announced that the Brit star will again be the face of their ad campaign, this time for Spring Summer 2013. And, even more excitingly, YOU have the chance to be styled by the hipster queen herself.
*MAJED: verb defining an artistic collaboration initiated by Maje. It describes being dressed in a complete Maje look with pieces selected by a celebrated fashion icon or editor
Yes, in addition to the ads that are bound to be just as Sixties-perfect as last season's, Alexa is working with the brand on a special partnership called ‘Majed By Alexa Chung’. See what they've done there? In a nutshell, three girls (one from the UK, one from France and one from the US) will win the chance to be styled - or Majed* - by Alexa via Maje's Facebook competition.
The style hero will reinterpret looks from Maje's Spring Summer 2013 collection and dress the girls during a photo shoot in New York City. The images from the shoot will be revealed in all Maje stores and on the e-shop during Paris Fashion Week in February next year. Talk about the greatest competition EVER.
So take note, Chung wannabes. Tune into the lady herself above and take inspiration from her hipster style below...
Merlinda Little (Mon Dec 10 10:23:17 GMT 2012): wow the bestest comp ever!
