Dior Gets A Floor: The Luxury Brand Takes Over Harrods With New Exhibition

12 March 2013 by

Next week, that great British institution Harrods is surrendering its windows and floors to the gorgeous world of Dior. The fashion house’s Anglophile tendencies have a long and grand history. Christian Dior himself regularly showed in this country. Both the Queen and Princess Margaret wore Dior for state as well as less formal occasions.

So what does the Dior Harrods takeover mean? Dior will invade 33 Harrods windows, with 'Dior-ized' versions of telephone boxes and Queen's guard booths and Harrods signature teddys and mascots. Expect to see everything from iconic photographs to design sketches to Dior cupcakes. There will also be an exhibition of 40 miniature Stockman mannequins wearing small but perfectly formed renditions of some of Dior’s most iconic designs, past and present.

Following Christian Dior’s death in 1957, a young Yves Saint Laurent took to the helm. Marc Bohan, Gianfranco Ferré and John Galliano all designed for the label and now, of course, Raf Simons is its critically acclaimed new creative director. All of their work will be represented in the exhibition at Harrods.

There will also be nine pop-up stores for those who would rather shop than swat, where you can buy everything from a lipstick to exclusive fine jewellery. After shopping you can indulge in Dior cupcakes iced with illustrations and lobster sandwiches at Café Dior. There will be a range of exclusive Dior products on sale, such as a box of four cupcakes and a snow globe.

The event will open to the public on Saturday and is open until April 14. Très excitant.

Find out more about Dior's exhibition at Harrods in this week's issue of Grazia, out now.




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