07 October 2013 by

Jean Queen Donna Ida Launches First Non-London Pop-Up Store

We have many fashion obsessions here at Grazia HQ – 2 of which we neatly combined this weekend: designer fashion bargains and denim! When Cheshire Oaks Designer Outlet invited us to pop by and sample wares from their new Art of Denim initiative we couldn’t say no.

We met with the beautiful Donna Ida Thornton whose four London-based DONNA IDA stores offer an expertly curated selection of key denim brands from J Brand and MiH to FRAME, as well as her own line.

She's extending her fabulous in-store services to the pop-up, most notably their supremo styling sessions: Donna claims to find you the perfect pair for your shape by trying on only 3 pairs in just 30 minutes (she’s not wrong: she found ours in 2 AND miraculously took us down by 2 sizes in a shape we’d NEVER even considered!).

Along with some expert styling tips you can expect some denimy crafts, an instagram ‘Share Booth’ and for the jean-lover who has everything, some awesome denim monogramming – golden stitched back pocket bum initials anyone? Yes please.  

Having launched on Saturday 5th at McArthurGlen’s Cheshire Oaks Designer Outlet, The Art of Denim bar will introduce several fabulous denim brands to the outlet; they'll join the ranks of coveted brands like Joseph, Burberry, Ralph Lauren, Michael Kors and Church’s, but for a limited time only until the 20th October.

We say get there immediately - if you've never employed Donna's magical powers before, now's the chance to make the most of her first pop-up outside of London - your wardrobe, and thighs, will thank you!

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