WATCH David Beckham Butt-Clenching In His Pants For The New H&M Bodywear Ad

06 February 2013 by

Grazia Daily has often dreamt of waking up to David Beckham wearing only his pants and slippers - and today our dream came true. Okay, so he's wearing his pants and slippers for the new H&M commercial but let's not be picky.

David Beckham H&M Bodywear Commercial Guy Ritichie

In the just-released ad for his Bodywear range, David gets his bathrobe caught in a Range Rover leaving him practically naked - SUCH a pity! So, complete with frothy quiff and rippling torso covered in tatts, the oh-so-fit footie player chases after it through a Beverly Hills neighborhood, leaping through gardens, darting over tennis courts and even diving through a swimming pool. Didn't we tell you he's our perfect superman? But the best bit comes at the end, which is, err, butt-clenchingly good.

Guy Ritchie is the man behind the 90-second video and the cheeky chappy director brings his trademark British sense of humour to the proceedings. It really is like a mini-movie with a storyline, an action hero and a dog. Yes, the Beckhams' pet Coco gets a blink-and-you'll miss it cameo. The result is a dramatic contrast to the previous ad offering, which was shown at last year's Super Bowl - you'll remember it saw DB posing on a plinth and smouldering. Now he's running, kicking footballs and clenching to the toe-tapping sounds of 'Don't Stop' by Foster The People. What more could you want?

'David is the perfect leading man,' Ritchie said. 'For me, this felt like more than a campaign–it was like directing a short film.' As for Victoria's beau, he says: 'I hope everyone has as much fun watching the film as I had making it.' Trust us, we have.

 David Beckham H&M Bodywear Commercial Guy Ritichie

The new underwear collection for Spring launches on today with new colours added, from military tones to a red and white combo perfect for Valentine's Day. Watch the drool-worthy video below...


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