Here at Grazia Towers we never get sick of David Beckham's H&M campaigns. Because, well, what's not to like? We're about to make your Wednesday morning - as his Autumn Winter 2014 campaign has just landed in our inbox.
It's everything we love about David's H&M collaboration. We get to see Becks' abs once again (not that we're complaining), as he poses topless in his new bodywear basics. The new collection features checked and jersey pyjama bottoms, pyjama t shirts, long sleeved Henleys and crew-neck sweatshirts.
"These new pieces for my Bodywear range at H&M have a real energy about them," David says about his collection. "I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do."
It has been quite a week for David and his abs. Earlier this week he took part in the Ice Bucket Challenge (you might have heard of it?). David kneeled shirtless in the garden at the Beckham mansion, while three trusy assistant poured a BARREL of iced water over his head.
H&M have treated us to plenty of pictures of David's, err, tattoos over the past year. For Christmas he went to the gym, modelling his bodywear range. Then he modelled his budgie smuglers for his first swimwear campaign.
Plus H&M showed an ad during the Superbowl where DB takes a break from a photoshoot to scale pipes, run down stairs and whiz down a wire in his pants in East London. Beats a Doritos ad, eh? The highlight is when his pants get caught on a toaster, causing them to drop so he flashes his, err, golden balls to a room full of people.