Cult Jewellery Label Tatty Devine Awarded An MBE: EXCLUSIVE Q&A

07 June 2013 by

Today the design duo behind Tatty Devine - Harriet Vine and Rosie Wolfenden – were awarded and MBE. Well done, ladies!

Harriet and Rosie of Tatty Devine

You’ll no doubt recognise their kooky arts-meets-fashion laser cut Perspex pieces – whether via their super-popular name necklaces or such wackier things as a pair of Frida Kahlo portrait earrings – but what you may not know is that since launching in 1999 the girls have remained an independent company, secured over 300 stockists worldwide and collaborated with the likes of Louise Gray and Gilbert & George. All very impressive. We caught up with Harriet and Rosie pre-MBE to see how they felt on this momentous occasion…

Grazia Daily: Could you ever have imagined being awarded an MBE when you first started your label? 

Rosie: “We still can’t believe it now! Harriet and I met at art school and we really hit it off. Neither of us wanted a ‘proper’ job but we didn’t have a business background and we didn’t have any investment. We made fun and colourful stuff to wear for parties and that’s how it all began. Then we stumbled across some leather samples and started making leather bracelets that we sold from a stall in Portobello Road. They were really popular, so we made some more. We surfed the crest of a wave really, making things that we loved and they seemed to sell.  It wasn’t long before Vogue called in our collection (which we made in a weekend) and we were soon getting calls from the likes of Harvey Nichols, who wanted to stock our products.  I guess we knew we were onto something special at that point, but to be honoured in this way is still hard to take in. “

Grazia Daily: How did it all kick off for you?

Harriet “The sort of jewellery and accessories that we wanted to wear just didn’t exist anywhere at the time.  We started designing to make things for ourselves and would constantly get asked where they were from. There seemed to be a real demand for something different.  We started in the late nineties when to us fashion felt quite stripped back, dull and bland, with a lot of beige and grey. In contrast, our designs were very bold and our aesthetic deliberately different.”

Some of GraziaDaily.co.uk's current favourites in Tatty Divine

Grazia Daily: What has been your favourite design so far? 

Harriet: “The Dinosaur Necklace is our signature piece. It really challenges ideas of what jewellery should be and pushes techniques of working with Perspex.”

Rosie: “Our custom made Perspex Name Necklaces also sum up our philosophy really well and are still our best sellers.”

Grazia Daily: Who has been the most awe-inspiring Tatty Devine wearer?

Rosie:We have such fantastic customers, and through the power of social media it is such a treat to see how our customers wear Tatty Devine, too.  In terms of awe inspiring, Bjork once came into our Soho shop and bought a Dinosaur necklace, which made our hearts skip a beat.”

Rita Ora and Azealia Banks are both fans of the Tatty Devine 'Eyelash' sunglasses

Grazia Daily: Which part of London do you love the most and why?

Harriet: “There are so many great independent shops in London run by people that really care about what they sell, these are always the best kind of shops. Party Party on Ridley road is brilliant, but my favourite is Dalston Mill fabric Shop.  I also love Spitalfields market on a Thursday for the antiques market. It’s the best day and there is such a brilliant selection of good old stuff plus the traders are a breed unto their own - real characters!”

Grazia Daily: What's next for the brand – anything new and exciting we should know about?

Rosie: “We’ve got a pop-up shop in Selfridges that sells our custom-made Name Necklaces which will soon become permanent, and we also have a very special collaboration with our friend Rob Ryan later this year.”


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